Business Improvement
You've heard of "home improvement" right? Same thing.
It's hard to believe that not one year ago, we were just beginning to figure everything out. Bike 29's e-comm site didn't really go live until March, although it existed in beta form. We didn't even have the logo.
A year later, and we are still figuring everything out, but every day, we learn something new.
One of my goals from the start, was to own every photo on our website. It is a huge undertaking. It requires money, time and inventory. And while we are getting better in the inventory realm, time and money are always scarce, especially for a start up.
OK then, why the photos?
It helps to make us even more familiar with the products we sell. It's no secret that we sell what we ride here. Our constant exposure to the slightest detail helps us help our customers when making those difficult purchasing decisions. And even though we exist in a digital landscape, it is my hope that the photos we use have an analog quality, real and tangible. Honest. Maybe even the odd mistake here and there. We aren't perfect, but we sure do try.
I've always been a fan of the analog. It has personality, and it's totally unique.
So after a good first year, we've invested in our own semi-pro photography equipment. What started out with a beat up old Canon Power Shot 4 megapixle digi cam, held together with duct tape, has blossomed into an army of digital still and video cameras. Yeah, video. We have some aces up our sleeve for 07.
On a completely different note, my friend Scott and I are wrapping up an experiment. What started out as a dare, and turned into a competition will soon be over. We challenged each other to a "Stash Off".
Anyone that has lived in New England in winter, knows it doesn't take much to keep us amused...
Inspired by Sam Elliot's moustache in The Big Lebowski, we decided to grow our feeble facial hair for one month, and create our "stash" of choice. The results will be posted on February 1, and I would like my readers to vote for their favorite. There is only 1 growing day left until the end of what we call "Manuary".
Now that is something to look forward too!
It's hard to believe that not one year ago, we were just beginning to figure everything out. Bike 29's e-comm site didn't really go live until March, although it existed in beta form. We didn't even have the logo.
A year later, and we are still figuring everything out, but every day, we learn something new.
One of my goals from the start, was to own every photo on our website. It is a huge undertaking. It requires money, time and inventory. And while we are getting better in the inventory realm, time and money are always scarce, especially for a start up.
OK then, why the photos?
It helps to make us even more familiar with the products we sell. It's no secret that we sell what we ride here. Our constant exposure to the slightest detail helps us help our customers when making those difficult purchasing decisions. And even though we exist in a digital landscape, it is my hope that the photos we use have an analog quality, real and tangible. Honest. Maybe even the odd mistake here and there. We aren't perfect, but we sure do try.
I've always been a fan of the analog. It has personality, and it's totally unique.
So after a good first year, we've invested in our own semi-pro photography equipment. What started out with a beat up old Canon Power Shot 4 megapixle digi cam, held together with duct tape, has blossomed into an army of digital still and video cameras. Yeah, video. We have some aces up our sleeve for 07.
On a completely different note, my friend Scott and I are wrapping up an experiment. What started out as a dare, and turned into a competition will soon be over. We challenged each other to a "Stash Off".
Anyone that has lived in New England in winter, knows it doesn't take much to keep us amused...
Inspired by Sam Elliot's moustache in The Big Lebowski, we decided to grow our feeble facial hair for one month, and create our "stash" of choice. The results will be posted on February 1, and I would like my readers to vote for their favorite. There is only 1 growing day left until the end of what we call "Manuary".
Now that is something to look forward too!
posted by mandy at 9:25 PM
0 Comments:
Post a Comment
<< Home